Think again.

That’s the message from Calderdale Council’s new campaign to showcase over £200 million of investment in Halifax.

It’s an ambitious and inspiring time, with unprecedented investment into buildings, landmarks, travel and infrastructure across the whole town over the next decade.

The Council wants people to get excited about the future of Halifax, to discover their role in it and to spread the word. People’s experience of Halifax will be changing for the better – whether they are visiting, living or working there.

Visitors to the town centre may have noticed striking lamppost banners, window graphics and ad bikes over the last few weeks, with close-up photos of Halifax landmarks and ‘Think you know Halifax?’ as the only words. A short film was promoted on various social media accounts and featured on the big screen on Market Street.

The identity of who was behind the campaign remained a mystery, with no logos or information included, to build curiosity and get people talking.

The Council has now revealed that the ‘teasers’ were part of its new ‘Think you know Halifax?’ campaign to celebrate the huge investment in Halifax and open up the conversation about its sustainable future.

A brand new web page and film have launched today (Thursday 18 November), as the exciting next stage of the campaign gets underway.

• Visit the website: https://calderdalenextchapter.co.uk/think-you-know-halifax
• Watch the film: https://youtu.be/LMYqplxa4Bw

Find out more about the projects and the vision for Halifax at https://calderdalenextchapter.co.uk/think-you-know-halifax

Get involved in the conversation using #ThinkYouKnowHalifax