How the big knit helps

As many as 24,000 older people die needlessly because of the cold every winter. Many others spend the time lonely and isolated, unable to heat their homes and struggling to get out and about.
So ten years ago Innocent had an idea. They asked some older people, and some younger people, to knit little woolly hats. They put those hats on their smoothies, and for each one sold they made a donation to Age UK.
For each behatted smoothie bottle they sell, they give 25p to Age UK to spend on things like hot water bottles, blankets, hot meals and social gatherings. Many older people also knit hats themselves through knitting groups organised by Age UK. The impact of the knitting groups is incredible and for some, they’re a real lifeline.

If you would like to have a go, here are a couple of…