ICE – ‘In Case of Emergency’
We all carry our mobile phones with names & numbers stored in its memory but nobody, other than ourselves, knows which of these numbers belong to our closest family or friends.
If we were to be involved in an accident or were taken ill in certain circumstances, the people attending us would have our mobile phone but wouldn’t know who to call. There may be hundreds of numbers stored, but which one is the contact person in case of an emergency? Hence this ‘ICE’ (In Case of Emergency) Campaign.

For more than one contact name simply enter ICE1, ICE2 and ICE3 etc. A great idea that will make a difference!